Sunday, December 27, 2009

ebay Buyer's Guide - A Free ebay Auction Give-Away

ebay Buyer's Guide - A Free ebay Auction Give-Away

Everybody likes to get free stuff, so why not offer your ebay auction listing visitors a free ebay Buyer's Guide as a bonus just for viewing your listings.

 A potential buyer has clicked on your ebay auction listing; they saw the basic details: current bid, time left, and shipping costs, and they are heading to your item description with one of two things in mind - the current bid is within their price range, and they want the item details to see if they want to bid on it, or, the current bid is too high and they want to see why it is so expensive.

Successful ebay sellers know that a good ebay auction listing is more than just a bare-bones list of the item details. A good item description should include sales pitches and motivators that call for action now, but all that effort is useless if buyers don't read your item descriptions, or read them in a negative light.

At this moment you have an opportunity to start them off on a positive note. To put them in a more receptive frame of mind as they read your item description, and also to help encourage them to read all of your item description details. Which gives your included sales pitches a chance to work. Offer them something free just for viewing your listing.

The Free ebay Buyer's Guide is a 32-page PDF eBook for new ebayers. It includes information about:
  • Scams, rip-offs, and bad deals. Know what to avoid
  • Search...How to find what you are looking for 
  • The Items... Know what you are looking at 
  • Total Costs... Know you final 'delivered to you'  cost 
  • The Seller... Know who you are buying from! 
  • Bidding... Ok, I'm ready, now how do I bid? 
  • Payment... You won! Now how do you pay for it? 
  • Problems... Uh Oh! This is a problem, now what? 
  • Avoid those scams and rip-offs
  • Links... all the basic links you need to start!
You can put the offer at the top of your item description with a link to get it at the bottom of your description. Something like this:

   "Free Bonus - Just For Viewing My Auction Listing!"
     "Get your free copy of The 32-page ebay Buyer's Guide"
"Just click on the link after my item description"

It's a safe bet that now they will be reading your item description in a more positive frame of mind as they anticipate finding the free link at the bottom. 

Hopefully, as an experienced ebay seller you have been using an auto-responder to build a customer list, and you can use your own opt-in form at the end of the item description, and your auto-response email will include the link to the free ebook. 

But ... if you are not using an auto-responder, then you can use a 'clickable' hyperlink to give them the free ebook. Something like this:

*(this is the free download landing page - check it out)

 * (information links are allowed in ebay auction listings)

Here are the links and html code to use:

Download landing-page link: (use as direct hyperlink or in auto-response)

Direct PDF link to use with your auto-responder:

eBook Image link:

html code for 'clickable' ebook image:

(L)a href=""(R)(L)img border="0" src="" /(R)(L)/a(R)

Note: replace the (L) with the left carat, and the (R) with the right carat in the above code to make it work

html code for 'clickable' text link:

(L)a href=""(R)Click here for your free ebay Buyer's Guide(L)/a(R)
Note: replace the (L) with the left carat, and the (R) with the right carat in the above code to make it work

I hope you find this information helpfull. Feel free to contact me if you need more details.

Related posts: Auction Listings That Sell!
                        How to Write Auction Listings 
                        How To Write Auction TOS 
Appletreedeals on ebay 

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